“ Zero Iron “ Winkle Resistant Giza Cotton fabric .
British Innovation “ IronZero“ is a fine Winkle Resistant Giza Cotton fabric . The unique treatment at the fiber level , not just at the surface discourages the Cotton Shirts made out of this fabric generating stubborn wrinkles . Also this treatment swells up the Cotton molecules , so the Cotton Shirts remain wrinkle free naturally and gets a soft and Silky feel too .
This extraordinary fabric with a DP ( Durable Press ) level of 3.75 to 4.00 , is perhaps first time in India . Great learning curve for discerning Indian Customers.